K-Spirits & Food Committee

The K-Spirits & K-Food Committee of the Korea-U.S. Industrial Cooperation Association (KUICA) serves as a key platform for strengthening industrial and cultural cooperation between Korea and the United States in the traditional liquor and food sectors. The committee focuses on expanding business, investment, and branding opportunities that promote K-Spirits and K-Food in global markets.

Through collaboration among producers, distributors, government agencies, and hospitality partners, the committee supports the export and promotion of traditional Korean beverages such as soju, makgeolli, and craft spirits, as well as innovative Korean food products that embody the nation’s culinary heritage.

It also plays a vital role in facilitating policy dialogue on trade, labeling, and safety standards while encouraging joint marketing campaigns, cultural festivals, and food-tech innovation that bridge Korean authenticity with U.S. consumer trends.

By fostering cooperation, sharing success stories, and promoting sustainable industry practices, the committee contributes to strengthening Korea-U.S. relations through the soft power of cuisine and craftsmanship.

Key Functions

• Trade & Market Expansion: Support export and distribution partnerships for K-Spirits and K-Food in the U.S. market.

  
  

• Brand Promotion: Enhance the global recognition of Korean food and beverage brands through events and marketing collaborations.

  
  

• Cultural Exchange: Organize joint tasting events, culinary showcases, and traditional liquor festivals to deepen cultural understanding.

  
  

• Regulatory Dialogue: Facilitate discussions on food safety, labeling, and import/export standards.

  
  

• Industry Collaboration: Connect Korean producers with U.S. importers, distributors, restaurants, and retailers.

  
  

• Innovation & Sustainability: Encourage eco-friendly production, packaging, and supply chain practices in food and beverage industries.